Online Traffic Performance
Malaysia’s biggest e-commerce platform for fashion, Zalora, recorded the highest traffic in November this year, specifically over Singles’ Day – drawing in 104,583 visitors. Zalora kick-started its campaign a week earlier on 2nd November, with the tagline “Make A Wish this #1111ZaloraMY”.
In comparison with the previous year, 2018 traffic to Zalora Malaysia had significantly paled, with a 38% decrease or 64,509 fewer visitors in the week leading up to 11th November.
The reason for the decline was due to the shift in consumer spending – as more were stocking up on daily essentials and preferring to splurge on gadgets.
Our web data analysis showed that this year saw 11x more searches for general merchandising goods compared to clothing items, with 18x more visitors flocking to Lazada and 8x more visitors to Shopee.
Focus on Fashion
It is still prevalent to offer insights on Zalora Single’s Day trade, as the regional marketplace remains as Malaysia’s no. 1 online destination in 2018 for fashion apparel.