Shopee 11.11: Trending Fashion Products in Southeast Asia
The 11.11 sale has cemented its position as a crucial event in the Southeast Asian e-commerce landscape. Gain insights into the fashion category performance on leading online marketplace, Shopee.
SS21 Runway Trends Backed by Data
As the first major runway season in the new normal, the Spring/Summer 2021 fashion weeks embodied this tumultuous year with trends that reflect consumers’ lifestyle changes and new priorities. We verified key runway trends with data and highlighted opportunities for brands in assortment building.
The 5 Next Activewear Opportunities in Southeast Asia
Sparked by the fitness boom earlier this year, the demand for activewear has not waned amidst the Covid-19. This report investigates the next five key opportunities in activewear, focusing specifically on the Southeast Asia region.
Fashion Demand on Tokopedia Amidst the COVID-19 Crisis
Indonesia undergoes a second round of lockdown as the number of Covid-19 cases increase, impacting the economic recovery of the country. This report uncovers how online consumer demand is shifting during and post-lockdown to prepare local retailers for the months ahead.
Zara’s International Pricing: A Focus on Southeast Asia
When expanding into new markets, prices are difficult to get right as local consumers’ perceived value differ greatly. This report dives into Zara’s international pricing strategies in Southeast Asia, with focus on the localised approach adopted by the fast fashion giant.
How to Prepare for a Pandemic Holiday Season
This year’s holiday retail will be unlike any the industry has ever experienced. With little to no historical data to rely on, how can retailers plan for the biggest spending season of the year? This report helps to shed light on how to strategise and win consumers for the coming holiday season.
Post Pandemic Functionality: Protective Activewear
Covid-19 has spurred a new shift in demand for retail - and protective activewear is on a rise. Here’s what you need to know behind this new key opportunity.
Everlane’s Successful Essentials with Right Pricing
Now, values are most important. Consumers are cash-strapped but still have the appetite for new products - and retailers must find new ways to attract them. This report aims to uncover effective pricing strategies and how these can be adapted by brands in general.
Tapping into the Emerging Southeast Asian Market
Despite the retail slump caused by the pandemic, e-commerce sales in Asia Pacific exceeded expectations - which makes it an attractive opportunity for online expansion. But the region is highly complex, and requires a tailored approach when penetrating the market. This report breaks down how.
Penetrating Online Fashion Marketplaces
Online marketplaces have surfaced as a lifeline for brands as physical retail faces disruption. However, choosing the right channels and optimising assortment allocation by retailer comes with its own set of challenges. This report details key considerations for brands to boost online expansion, with attention to assortment and pricing.
Jackets in the Era of New Normal
Outerwear takes on a new meaning in the era of Covid-19 as seasonality becomes irrelevant. This report investigates how the outerwear market has evolved in the first half of 2020 with data insights into styles, colours, pricing and more.
Fashion’s New Normal: Championing Sustainable Practices
The temporary halt of human activity during the lockdown has had a significantly positive impact on the environment. The call for sustainably-sourced fashion is louder than ever as consumers gain a new sense of awareness. This report uncovers how brands like Levi’s, Pantagonia and Everlane are integrating sustainability in every step of the process.
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