Zalora Singapore: 9.9 Sale Bestsellers
This year, despite the pandemic, Zalora Singapore grew its sales by 115% during the 9.9 sale, a major shopping event in Southeast Asia. Our report details the retailer’s assortment, pricing and discounting strategies, with key lessons for brands to carry into future shopping events.
Luxury: Managing Newness Amidst the COVID-19 Crisis
The retail downturn caused by the Covid-19 pandemic has left major impacts on product demand and newness, especially within the luxury sector. In this report, we analyse luxury category demand shifts, promotion cycles, retail channels, pricing and more.
COVID-19 Consumer Shifts in Activewear
Covid-19 has ignited a fitness frenzy as social distancing rules prevent people from exercising outside. As a result, the online demand for activewear and sportswear has increased exponentially in key markets all over the globe. However, there are some distinct differences in how the trend is evolving between the West and Asia as the severity of the crisis varies from country to country. In this report, find out top brands dominating each market, highest performing product categories and more.
Direct-to-Consumer Brands Amidst the COVID-19 Crisis
In the past few years, we have seen a huge shift towards Direct-To-Consumer (DTC) distribution within fashion retail. Originally conceptualised for digital native brands to have full flexibility over their retail strategies, this business model is now the preferred distribution medium for most brands. The DTC Brands Amidst The Covid-19 Crisis report explores how DTC brands are evolving during this pandemic and the innovative marketing strategies implemented as online spending increases.
Fashion Retail & the COVID-19 Crisis
The fashion retail is one of the hardest-hit industries by the Covid-19 outbreak, amidst an already slowing economy. In this report, we not only explore the magnitude of the impact, but also outline strategies and actions to help safeguard your business, staff and customers through the disruption and beyond.
Transcending Social Norms: Gender-Neutral Fashion
Gender non-conformity has opened a new market in fashion that is severely underserved. While established brands have yet to potentialise on this growing demand, a handful of independent designers are instilling non-binary values as part of their brand’s DNA. In this report, discover how popular indie brands like Telfar and Ader Error approach gender-neutral fashion and its impact on the market.
Markdown Strategies Revealed with Data: Boohoo & H&M
Fast-fashion retailers are changing the ways they deploy markdown strategies as the industry’s excess inventory problem reaches new peaks. In this report, find out the key learnings and best markdown practices from two major players on the high street, Boohoo and H&M.
The Success of Luxury Brands Today
The shift in consumer demands, laws, ethical views and unforseen disease outbreaks have impacted the global luxury market greatly in the last year. In this report, we analyse the key steps luxury brands are taking to overcome these changes and stay relevant in times of crisis.
How Asos Bounced Back After A Disruptive Year
How did Asos bounce back so quickly after a gruelling 2019? We break down the key strategies Asos adopted that helped it regain dominance. This is an excerpt of the report. Download the full report here.
A Year in Retrospect: Bag Trends of 2019
The bag industry is facing a huge disruption: independent brands. Yuzefi and Jacquemus are just some of the latest brands to dominate the market - and luxury bag sales have taken a hit. This report is a retrospective view of the bag industry across all segments, uncovering key trends in luxury and fast fashion, as well as in independent brands.
Holiday Markdown Strategy 2019
The holiday season has historically been a lucrative period for retailers. From Black Friday to the Christmas sale, retailers spend months in advance to prepare the right marketing tactics to leverage on these events. In this report, find out what was the performance of the holidays sale on the high-street, what discount ranges were most popular, key promotional offers and more.
Post-Season Review: FW19 Colour Trends
In this review, we decoded fast fashion's reception towards Fall/Winter 2019 Pantone colours - and examined how social media played a crucial role in driving colour trends.
Swimwear Trends in Australia
Swimwear is one of the highest growing product categories for the Australian fashion industry. As a result, various homegrown Australian brands have become the market-leaders for this segment. In this report, find out the top performing brands, an overview on product sub-category, colour performance analysis and more.
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