Unified Fashion Journey: Demand-Driven Merchandising Strategies
Omnilytics’ Unified Fashion Journey operating model is aimed to support and provide data-backed insights at every step of the retail process. In this report, discover how the model applies for demand-driven merchandising strategies in 2021.
Jackets in the Era of New Normal
Outerwear takes on a new meaning in the era of Covid-19 as seasonality becomes irrelevant. This report investigates how the outerwear market has evolved in the first half of 2020 with data insights into styles, colours, pricing and more.
Fashion’s New Normal: Championing Sustainable Practices
The temporary halt of human activity during the lockdown has had a significantly positive impact on the environment. The call for sustainably-sourced fashion is louder than ever as consumers gain a new sense of awareness. This report uncovers how brands like Levi’s, Pantagonia and Everlane are integrating sustainability in every step of the process.
Southeast Asia: Eid Fashion in the Time of COVID-19
This year’s Eid fashion was greatly affected by the Covid-19 pandemic, especially in Southeast Asia where the festivity is widely celebrated. Along with slower demand, supply chain disruptions also impeded brands’ ability produce a high number of newness. This report investigates the pandemic’s full impact on Eid fashion in Malaysia and Indonesia.
Digital Revolution in the Fashion Value Chain
The challenging retail landscape has triggered a massive digital revolution for the fashion industry. The urgency to digitise every link of the value chain has never been more apparent as the Covid-19 crisis renders old processes obsolete. This report aims to guide retailers in understanding how digitisation can bolster business agility and speed-to-market in the new normal.
Merchandising Strategies for the New Normal
Covid-19's impact on consumer preferences has necessitated a new set of merchandising strategies. In this report, we analyse strategies of fast fashion retailers in the UK to explore the merits of leveraging high growth categories and subcategories, dynamic pricing, compact seasonality, demand-driven supply chains and more.
Smart Retail Markdown During COVID-19
Fashion retailers riddled with excess inventory due to the Covid-19 crisis are forced to markdown to clear piling stocks. In this report, discover the markdown strategies deployed by retailers like Farfetch, Net-a-Porter, Everlane and more.
Luxury: Managing Newness Amidst the COVID-19 Crisis
The retail downturn caused by the Covid-19 pandemic has left major impacts on product demand and newness, especially within the luxury sector. In this report, we analyse luxury category demand shifts, promotion cycles, retail channels, pricing and more.
COVID-19 Consumer Shifts in Activewear
Covid-19 has ignited a fitness frenzy as social distancing rules prevent people from exercising outside. As a result, the online demand for activewear and sportswear has increased exponentially in key markets all over the globe. However, there are some distinct differences in how the trend is evolving between the West and Asia as the severity of the crisis varies from country to country. In this report, find out top brands dominating each market, highest performing product categories and more.
Direct-to-Consumer Brands Amidst the COVID-19 Crisis
In the past few years, we have seen a huge shift towards Direct-To-Consumer (DTC) distribution within fashion retail. Originally conceptualised for digital native brands to have full flexibility over their retail strategies, this business model is now the preferred distribution medium for most brands. The DTC Brands Amidst The Covid-19 Crisis report explores how DTC brands are evolving during this pandemic and the innovative marketing strategies implemented as online spending increases.
Fashion Retail & the COVID-19 Crisis
The fashion retail is one of the hardest-hit industries by the Covid-19 outbreak, amidst an already slowing economy. In this report, we not only explore the magnitude of the impact, but also outline strategies and actions to help safeguard your business, staff and customers through the disruption and beyond.
Transcending Social Norms: Gender-Neutral Fashion
Gender non-conformity has opened a new market in fashion that is severely underserved. While established brands have yet to potentialise on this growing demand, a handful of independent designers are instilling non-binary values as part of their brand’s DNA. In this report, discover how popular indie brands like Telfar and Ader Error approach gender-neutral fashion and its impact on the market.
Markdown Strategies Revealed with Data: Boohoo & H&M
Fast-fashion retailers are changing the ways they deploy markdown strategies as the industry’s excess inventory problem reaches new peaks. In this report, find out the key learnings and best markdown practices from two major players on the high street, Boohoo and H&M.
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