Performance Analysis: Singles’ Day 2019
Singles' Day or 11.11 is the biggest shopping event in Asia. E-commerce retailers like Zalora manage to drive 130% more sell-out than in 2018 in the SEA region alone. In this report, we break down the Single's Day sale performance of major fashion e-commerce platforms Zalora and The Iconic, across Southeast Asia and Australia.
The Evolution of Animal Prints
2018 was a big year for animal prints - it was a hit on both the runways and across all fast fashion retailers. Question is, how did the trend come about? In this report, we explored how the animal print became the new 'neutral'.
From Runway to Retail: FW18 Trending Colours
This report covers the reoccurring colour palettes present during the Fall/Winter 2018 New York Fashion Week and how those colours translated into retail. Data was extracted from the top 10 biggest fast e-tailers like Zara, Fashion Nova, Missguided and more. From there, styles among the key colour trends were analysed to determine what did well and what did not.
Top Korean Fashion Marketplaces
K-fashion continues to be ahead of the curve in Asian fashion. In this report, we analyse the performance of 2 Korean multi-brand retailers ÅLAND and Somethin' Sweet.
Reviewed: Global Online Activewear
The athleisure trend shows no signs of slowing down as more consumers are trading in their heels for a pair of trendy sneakers. In this report, we compiled ten of the biggest activewear brands to cross examine and analyse the performance of each category.
Hijab Brands in Malaysia
This report covers the 10 largest hijab brands in Malaysia to analyse the performance of certain assortments, colours and prints among the local market.
Reviewed: Global Bag Trends by Segment
This report specifically deep-dives into the bags category, looking into the performances, styles and trends across different segments - luxury, premium and fast fashion.
Zalora Singles’ Day Sales in Malaysia
Black Friday and Cyber Monday were once the golden sales period - until the 11.11 sales arrived. Read the report to find out how Zalora, the biggest e-commerce platform in Malaysia, performed during this 'Global Shopping Holiday'.
Southeast Asia’s Top Homegrown Brands based on Productivity
The Southeast Asian (SEA) retail market scene is growing rapidly, with local brands sprouting online. Naturally, demands are bound to be made in a strong market. In order for SEA fashion brands to meet these demands, understanding the target is crucial.
Monthly Insights: The Newness Factor
In today’s fast fashion industry, newness is one of the key contributing factors to success. The landscape’s increasingly fast pace reflects the demand of the consumers - always hungry for the latest products in the market. Having a responsive supply chain by regularly refreshing assortments maintains your relevancy in the market.
Reviewed: Key Colour Trends from Runway to Retail
This report covers key colour trends of fashion from the runway to retail. Fast fashion retailers like ASOS, Forever 21 and Topshop and more were used for comparison. Specific trends and prints were measure against trending colours to study its performance in the market.
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