Zalora Singapore: 9.9 Sale Bestsellers
This year, despite the pandemic, Zalora Singapore grew its sales by 115% during the 9.9 sale, a major shopping event in Southeast Asia. Our report details the retailer’s assortment, pricing and discounting strategies, with key lessons for brands to carry into future shopping events.
Adidas vs. Nike For Women
Nike and Adidas make up some of the biggest brands in activewear but how do they fair in the womenswear market? In this report, discover the top performing activewear product categories, key product launches and overview on pricing.
Performance Analysis: Singles’ Day 2019
Singles' Day or 11.11 is the biggest shopping event in Asia. E-commerce retailers like Zalora manage to drive 130% more sell-out than in 2018 in the SEA region alone. In this report, we break down the Single's Day sale performance of major fashion e-commerce platforms Zalora and The Iconic, across Southeast Asia and Australia.
The Deep Dive: Global Shapewear
The growing demand for shapewear has caused a major shift in the innerwear market. As more celebrities like Kim Kardashian and Sofia Vergara launch their own shapewear brands, it is targeted to be one of biggest growing segments in fashion. In this report, discover the top performing shapewear brands, bestselling categories, pricing overview and more.
Battle of the Brands: Missguided vs. Fashion Nova
Fashion has never been faster, and both Missguided and Fashion Nova are prime examples. But question is: which brand is leading in this fast fashion race?
Spring Racing Trends in Australia
What were the biggest trends of 2019's Australian spring racing season? In this report, discover the top occasionwear categories, styles and colours seen at race days and in retail.
Global Trend Adoption by Indonesian Homegrown Brands
The thriving fashion industry in Indonesia promotes ample retail opportunities for local brands. To understand the current landscape of this lucrative market, we analysed the Fall 2019 performance and trends offered by 5 Indonesian homegrown brands during the season.
Plus-Size Dresses in Australia
There’s an undeniable market opportunity in the Australian plus-size market. Question is, how are fast fashion brands reacting to this lucrative segment? This report takes a closer look at the current landscape - and how Australian retailers and brands can tap into this growing demographic.
From Runway to Retail: SS19 Trending Colours
This report examines the top colour trends of SS19 - and how they translated to the world's biggest fast fashion retailers.
Eid Performance by Hijab Brands in Malaysia
Hijabs have long been a core category in Muslimah fashion. However, recent developments in Hijab styles and silhouettes have triggered a massive spike in the market, especially during the Eid trade season. This report analyses the performance of Malaysia's top Hijab brands across every segment, from value to premium.
The Leading Eid Styles & Colours in Malaysia
As one of the largest festivities celebrated in Southeast Asia, the Eid trade period is a key calendar event for every retailer in the region. This report looks at the performance of leading Malaysian Eid RTW designers and key colour palettes from Eid al-Fitr 2019.
Fashion Trends: Analytics vs. Forecasting
Is it over for trend forecasting? The fashion industry has been using trend forecasting techniques as a means to predict up-and-coming trends for years, but how accurate are forecasts in the dynamic market of today? This report takes a hard look at the differences between trend forecasting and trend analysis.
Southeast Asia’s Homegrown Footwear Brands
The ever-growing Southeast Asia (SEA) footwear market is due to reach USD 1 Billion by end of 2019. To understand more about this rising market, we analysed the Spring 2019 performance of homegrown footwear brands across Malaysia, Indonesia, Philippines and Singapore.
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