Unified Fashion Journey: Demand-Driven Merchandising Strategies
Omnilytics’ Unified Fashion Journey operating model is aimed to support and provide data-backed insights at every step of the retail process. In this report, discover how the model applies for demand-driven merchandising strategies in 2021.
The Success of Luxury Brands Today
The shift in consumer demands, laws, ethical views and unforseen disease outbreaks have impacted the global luxury market greatly in the last year. In this report, we analyse the key steps luxury brands are taking to overcome these changes and stay relevant in times of crisis.
How Asos Bounced Back After A Disruptive Year
How did Asos bounce back so quickly after a gruelling 2019? We break down the key strategies Asos adopted that helped it regain dominance. This is an excerpt of the report. Download the full report here.
A Year in Retrospect: Bag Trends of 2019
The bag industry is facing a huge disruption: independent brands. Yuzefi and Jacquemus are just some of the latest brands to dominate the market - and luxury bag sales have taken a hit. This report is a retrospective view of the bag industry across all segments, uncovering key trends in luxury and fast fashion, as well as in independent brands.
Holiday Markdown Strategy 2019
The holiday season has historically been a lucrative period for retailers. From Black Friday to the Christmas sale, retailers spend months in advance to prepare the right marketing tactics to leverage on these events. In this report, find out what was the performance of the holidays sale on the high-street, what discount ranges were most popular, key promotional offers and more.
Post-Season Review: FW19 Colour Trends
In this review, we decoded fast fashion's reception towards Fall/Winter 2019 Pantone colours - and examined how social media played a crucial role in driving colour trends.
Swimwear Trends in Australia
Swimwear is one of the highest growing product categories for the Australian fashion industry. As a result, various homegrown Australian brands have become the market-leaders for this segment. In this report, find out the top performing brands, an overview on product sub-category, colour performance analysis and more.
Adidas vs. Nike For Women
Nike and Adidas make up some of the biggest brands in activewear but how do they fair in the womenswear market? In this report, discover the top performing activewear product categories, key product launches and overview on pricing.
Performance Analysis: Singles’ Day 2019
Singles' Day or 11.11 is the biggest shopping event in Asia. E-commerce retailers like Zalora manage to drive 130% more sell-out than in 2018 in the SEA region alone. In this report, we break down the Single's Day sale performance of major fashion e-commerce platforms Zalora and The Iconic, across Southeast Asia and Australia.
The Deep Dive: Global Shapewear
The growing demand for shapewear has caused a major shift in the innerwear market. As more celebrities like Kim Kardashian and Sofia Vergara launch their own shapewear brands, it is targeted to be one of biggest growing segments in fashion. In this report, discover the top performing shapewear brands, bestselling categories, pricing overview and more.
Battle of the Brands: Missguided vs. Fashion Nova
Fashion has never been faster, and both Missguided and Fashion Nova are prime examples. But question is: which brand is leading in this fast fashion race?
Spring Racing Trends in Australia
What were the biggest trends of 2019's Australian spring racing season? In this report, discover the top occasionwear categories, styles and colours seen at race days and in retail.
Global Trend Adoption by Indonesian Homegrown Brands
The thriving fashion industry in Indonesia promotes ample retail opportunities for local brands. To understand the current landscape of this lucrative market, we analysed the Fall 2019 performance and trends offered by 5 Indonesian homegrown brands during the season.
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