Unified Fashion Journey: Demand-Driven Merchandising Strategies
Omnilytics’ Unified Fashion Journey operating model is aimed to support and provide data-backed insights at every step of the retail process. In this report, discover how the model applies for demand-driven merchandising strategies in 2021.
Plus-Size Dresses in Australia
There’s an undeniable market opportunity in the Australian plus-size market. Question is, how are fast fashion brands reacting to this lucrative segment? This report takes a closer look at the current landscape - and how Australian retailers and brands can tap into this growing demographic.
From Runway to Retail: SS19 Trending Colours
This report examines the top colour trends of SS19 - and how they translated to the world's biggest fast fashion retailers.
Eid Performance by Hijab Brands in Malaysia
Hijabs have long been a core category in Muslimah fashion. However, recent developments in Hijab styles and silhouettes have triggered a massive spike in the market, especially during the Eid trade season. This report analyses the performance of Malaysia's top Hijab brands across every segment, from value to premium.
The Leading Eid Styles & Colours in Malaysia
As one of the largest festivities celebrated in Southeast Asia, the Eid trade period is a key calendar event for every retailer in the region. This report looks at the performance of leading Malaysian Eid RTW designers and key colour palettes from Eid al-Fitr 2019.
Fashion Trends: Analytics vs. Forecasting
Is it over for trend forecasting? The fashion industry has been using trend forecasting techniques as a means to predict up-and-coming trends for years, but how accurate are forecasts in the dynamic market of today? This report takes a hard look at the differences between trend forecasting and trend analysis.
Southeast Asia’s Homegrown Footwear Brands
The ever-growing Southeast Asia (SEA) footwear market is due to reach USD 1 Billion by end of 2019. To understand more about this rising market, we analysed the Spring 2019 performance of homegrown footwear brands across Malaysia, Indonesia, Philippines and Singapore.
Top Streetwear Brands’ Performance
Streetwear is no longer reserved for the sneaker-heads and the skaters - it is now the strongest growth driver for luxury fashion. This report analyses the current streetwear scene (read to find out which brand dominated!) and what else is in store for this trend.
The Evolution of Animal Prints
2018 was a big year for animal prints - it was a hit on both the runways and across all fast fashion retailers. Question is, how did the trend come about? In this report, we explored how the animal print became the new 'neutral'.
From Runway to Retail: FW18 Trending Colours
This report covers the reoccurring colour palettes present during the Fall/Winter 2018 New York Fashion Week and how those colours translated into retail. Data was extracted from the top 10 biggest fast e-tailers like Zara, Fashion Nova, Missguided and more. From there, styles among the key colour trends were analysed to determine what did well and what did not.
Top Korean Fashion Marketplaces
K-fashion continues to be ahead of the curve in Asian fashion. In this report, we analyse the performance of 2 Korean multi-brand retailers ÅLAND and Somethin' Sweet.
Reviewed: Global Online Activewear
The athleisure trend shows no signs of slowing down as more consumers are trading in their heels for a pair of trendy sneakers. In this report, we compiled ten of the biggest activewear brands to cross examine and analyse the performance of each category.
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