Merchandising Strategies for the New Normal
Covid-19's impact on consumer preferences has necessitated a new set of merchandising strategies. In this report, we analyse strategies of fast fashion retailers in the UK to explore the merits of leveraging high growth categories and subcategories, dynamic pricing, compact seasonality, demand-driven supply chains and more.
Reviewed: Key Colour Trends from Runway to Retail
This report covers key colour trends of fashion from the runway to retail. Fast fashion retailers like ASOS, Forever 21 and Topshop and more were used for comparison. Specific trends and prints were measure against trending colours to study its performance in the market.
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