Unified Fashion Journey: Demand-Driven Merchandising Strategies
Omnilytics’ Unified Fashion Journey operating model is aimed to support and provide data-backed insights at every step of the retail process. In this report, discover how the model applies for demand-driven merchandising strategies in 2021.
Reviewed: Global Bag Trends by Segment
This report specifically deep-dives into the bags category, looking into the performances, styles and trends across different segments - luxury, premium and fast fashion.
Zalora Singles’ Day Sales in Malaysia
Black Friday and Cyber Monday were once the golden sales period - until the 11.11 sales arrived. Read the report to find out how Zalora, the biggest e-commerce platform in Malaysia, performed during this 'Global Shopping Holiday'.
Southeast Asia’s Top Homegrown Brands based on Productivity
The Southeast Asian (SEA) retail market scene is growing rapidly, with local brands sprouting online. Naturally, demands are bound to be made in a strong market. In order for SEA fashion brands to meet these demands, understanding the target is crucial.
Monthly Insights: The Newness Factor
In today’s fast fashion industry, newness is one of the key contributing factors to success. The landscape’s increasingly fast pace reflects the demand of the consumers - always hungry for the latest products in the market. Having a responsive supply chain by regularly refreshing assortments maintains your relevancy in the market.
Reviewed: Key Colour Trends from Runway to Retail
This report covers key colour trends of fashion from the runway to retail. Fast fashion retailers like ASOS, Forever 21 and Topshop and more were used for comparison. Specific trends and prints were measure against trending colours to study its performance in the market.
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