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Omnilytics Live Webinar | COVID19 Crisis Response

Looking East: What Can Brands and Retailers Learn from Asia’s E-commerce Landscape?

19 May, 2020 (Tuesday)
8:00 AM (NYT) • 1:00 PM (UK) • 8:00 PM (SGT) • 10:00 PM (AUS)

As one of the most dynamic markets in the world, Asia’s e-commerce landscape was significantly more resilient to the Covid-19 retail downturn than its global counterparts. Q2 results from the region indicate retail is recovering rapidly, with sales from April and early May improving by as much as 70% from earlier months in the year.

Many global brands and retailers now have high ambitions to penetrate online in countries like South Korea, Indonesia and Taiwan where digital adoption is widespread. However, they will need to be equipped with advanced strategies and a localised outlook as consumers in the region are considerably more tech-savvy and fragmented.

Those who can successfully build a presence in these countries will not only reap the benefits of a highly lucrative market but find lessons that will help them innovate anywhere else.

In this webinar, Simon Collins speaks to Natalie Lee, Director of Fashion Category at Coupang (South Korea) and Giulio Xiloyannis, Chief Commercial Officer of Zalora (Southeast Asia) to determine:

    • The strategies used by Asian online retailers to manage the crisis
    • How to build a relationship between brands and wholesalers
    • How retailers are evolving with brands and the market
    • The areas of profitability in the local markets

Meet Your Speakers

OW Speaker Natalie Lee

Natalie Lee

Director of Fashion Category at Coupang

Natalie Lee is the Director of Fashion Category at Coupang, South Korea’s fastest-growing e-commerce platform with a revenue of $5.7 billion (2019), with an investment of US$3bil by Softbank. She was also previously involved as a strategic planner for Kolon Industries and the Regional Category Director at the Zalora group.

OW Speaker Giulio Xiloyannis

Giulio Xiloyannis

CCO at ZALORA Group

Giulio is the Chief Commercial officer at the ZALORA Group, the largest online fashion retailer in SEA. Prior to ZALORA, he worked at Rocket Internet Founded Ventures in Italy, J.P Morgan and Rabobank.

OW Speaker Natasha Zurnamer

Simon Collins

Co-founder of WeDesign

Simon Collins is the co-founder of WeDesign and the former Dean of Parsons School of Design. Collin’s 20+ year career in the fashion industry has seen him work with brands such as Ralph Lauren, Zegna, Marks & Spencer and Nike, where he served as the creative director for the Asia-Pacific region.

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About Omnilytics

Omnilytics is a retail insights platform, powering business decision-making with deep and actionable insights. They work with local and international clients to improve their merchandising, marketing, buying and strategy through data driven insights. Clients include Zalora, Pomelo, Carlo Rino, The ICONIC, Global Fashion Group, adidas, and many more. More recently, they've been helping brands globally navigate through COVID-19 during the three phases: Panic, Stabilisation & Recovery.

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