Create an omnichannel marketing strategy to communicate your brand values effectively.

In the marketing chapter, you will be introduced to the importance and fundamental aspects of retail marketing, for both online and offline stores. Don’t let all your hard work prior to your marketing strategy become obsolete.


Learn the tools of the trade in mapping out the right marketing strategy to propel your brand into the open field.

What you’ll learn
  • Importance of marketing for your brand
  • Planning digital marketing strategies to gain an online presence
  • Monitoring the performance of your marketing efforts
  • Creating the best layout for your store
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