Promotions, Sales & Clearance

Convert slow-moving items into sales by learning how to markdown effectively. Adopt the best marketing and tactical promotions for ageing stocks that maximise sales.

Certain items in your collection may not receive the desired outcome, leaving you with impending excess stock.


In this course, you will learn how to tie in promotions and sales for ageing stocks. Quickly rebalancing your inventory requires strategic markdown that can continue the profitability of your brand. We break down the steps to take when planning for markdowns of your items.

What you’ll learn
  • How to identify slow-movers
  • When and how to markdown
  • How to use marketing to clear stocks
  • Tactical promotions that work
Chapters in this course
  • 11.1 The mechanics of a promotion
  • 11.2 Analysing sell-through rate
  • 11.3 Markdowns
  • 11.4 Promotions
  • 11.5 Seasonal and clearance sales
  • 11.6 Measuring Effectiveness of Markdown
  • 11.7 Study Competitors’ Markdown Strategy
  • Glossary of key terms
  • Reading list & references
Pricing tiers
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