Tokopedia Case Study: Performance of Top Local Fashion Brands Amidst Covid-19.

Get insights on 10 local leading fashion brands like Cotton Ink, This Is April, Lookboutiquestore, and more.

Your guide to understanding online consumer demand in Indonesia.

This report uncovers how online fashion demand is shifting during and post-lockdown on Indonesia’s biggest e-commerce platform, Tokopedia.

Topics covered:

  • Top 10 fashion brands
  • Product sell-out movement
  • Full-price opportunities
  • WFH trending styles
  • Popular discounting tactics

Brand list:

  • This Is April
  • Cotton Ink
  • Cloth Inc
  • Callie Cotton
  • Lookboutiquestore
  • Ramune
  • Day and Night
  • Beatrice Clothing
  • Whitemode
  • Shop at Velvet

"Most replenished SKUs displayed minimalistic styles with relaxed and loose silhouettes, following the work from home (WFH) trend in the new normal."

- Insights derived from the report

“With Omnilytics, we can easily identify the top-selling products, colours or detailing that we should invest in.”

- Arief Dermawan, Head Merchandiser of This Is April

Omnilytics validates every step of the retail journey.

Omnilytics is a fashion market insights platform that monitors over 100,000 brands worldwide to understand what sells, and why it sells.

Our goal is to help brands minimise the risk of growing a fashion brand by providing all insights necessary to make commercial decisions.

Whether that be designing, pricing, distribution, market expansion or just deciding the colourways of your products, Omnilytics covers every key decision-making process in the fashion journey.

Omnilytics is a fashion market insights platform that monitors over 100,000 brands worldwide to understand what sells, and why it sells.

Our goal is to help brands minimise the risk of growing a fashion brand by providing all insights necessary to make commercial decisions.

Whether that be designing, pricing, distribution, market expansion or just deciding the colourways of your products, Omnilytics covers every key decision-making process in the fashion journey.