Uncover True Consumer Demand with Trend Validation
Eliminate the guesswork in fashion trend forecasting to identify true consumer demands.
Identify Real Trends with Consumer Demand Insights
Forecasting reports are static. They focus solely on aspirational or directional fashion trends. Without a direct tie to market or consumer demands, they fall short of identifying and tracking how and when trends emerge.
Our guide to trend forecasting validation explains how consumer demand insights can help you separate trends and fads to strengthen your merchandising plan.
While social media shares popular trends, it does not validate the opportunities presented. In today’s demand-led market, it’s crucial to have access to real-time insights to create consumer-driven collections that meet the market’s needs.
CEO and Co-Founder of Omnilytics