Jackets in the Era of New Normal
Outerwear takes on a new meaning in the era of Covid-19 as seasonality becomes irrelevant. This report analyzes how the outerwear market has evolved with data insights into styles, colours, and more.
Retail Insights into Women Outerwear
Over 4,000 data points were screened from January to June 2020 against the same period in 2019 across the womenswear Jackets category on Zara, H&M, River Island, Cos and Maison Scotch.
“It’s important to understand where you are at the moment, analysing what is happening with your sales and stock, and then looking at stock management strategies and initiatives.”
Ex-Head of Merchandising and Head of Retail for China at Asos
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