Penetrating Online Fashion Marketplaces

Online marketplaces have surfaced as a lifeline for brands as physical retail faces disruption. However, choosing the right channels and optimising assortment allocation by retailer comes with its own set of challenges.

Retail Insights into Fashion Online Marketplace

This report details key considerations for brands to boost online expansion, with attention to assortment and pricing. Over 221,760 data points of prominent fashion marketplaces – Farfetch, Topshop and Asos UK from January to July 2020, were analysed for insights.

Topics covered: 

  • Omnichannel Strategy: Single Vertical vs. Multi-Vertical Online Marketplaces
  • Marketplace Positioning
  • Optimising Assortment
  • Pricing Strategy
  • Topshop Case Study: Dynamic Pricing

“The new normal won’t be about fashion trends in the short term, but products that give that longevity and continuity to the customer to wear week-in and week-out throughout the year.”

David Binns

Former Head of Buying at Marks & Spencer

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