Post-Covid19: The Future of Activewear is Protective Garments
Covid-19 has spurred a new shift in demand for retail - and protective activewear is on a rise. Analyse how Nike, Adidas, Puma and Athleta are meeting this rising demand.
The Future of Fashion Post-Covid19 is Protective Activewear
The Covid19 crisis has triggered a regard for health and safety while shopping in-store. Consumers are seeking protection through use of masks and physical barriers. This presents opportunities in the activewear category, where designs can be innovated to take on more functional and protective properties.
This report aims to uncover the rising demand for protective activewear and analyses how Nike, Adidas, Puma and Athleta are meeting demand.
"Products with the keywords ‘antimicrobial’, ‘hydrophobic’ and ‘waterproof’ surged in the past five months. The sell-out rate for these items were equally impressive, indicative of the demand for protective activewear."
- Insights derived from the report.