Zara’s International Pricing: A Focus on Southeast Asia

Uncover Zara's good-better-best pricing strategy based on fashionability and markets.

Your guide to uncover how Zara's pricing strategy boosted online sales by 74%.

Prices can make-or-break a product. It’s essential to gain an overview of other’s pricing methods and align with market expectations, to apply the best pricing strategy for your brand. With comprehensive market insights, you will be able to answer, “Am I selling this product at the right price?” 

This report investigates Zara’s international pricing strategies and the localised tactics used to win consumers in the region.

Topics covered: 

  • Zara’s global strategy
  • Median price by country
  • Pricing strategies versus H&M and Mango
  • Category pricing across markets
  • Category pricing across markets

"In the Southeast Asia region, Zara’s clothing was priced between 32% and 59% higher than Spain (Zara's home country)."

- Insights derived from the report

“With Omnilytics, we can easily identify the top-selling products, colours or detailing that we should invest in.”

- Arief Dermawan, Head Merchandiser of This Is April

Omnilytics validates every step of the retail journey.

Omnilytics is a fashion market insights platform that monitors over 100,000 brands worldwide to understand what sells, and why it sells.

Our goal is to help brands minimise the risk of growing a fashion brand by providing all insights necessary to make commercial decisions.

Whether that be designing, pricing, distribution, market expansion or just deciding the colourways of your products, Omnilytics covers every key decision-making process in the fashion journey.

Omnilytics is a fashion market insights platform that monitors over 100,000 brands worldwide to understand what sells, and why it sells.

Our goal is to help brands minimise the risk of growing a fashion brand by providing all insights necessary to make commercial decisions.

Whether that be designing, pricing, distribution, market expansion or just deciding the colourways of your products, Omnilytics covers every key decision-making process in the fashion journey.