Discover what sold and didn’t for Raya 2020.

Discover best-selling trends and popular markdown strategies in the Indonesian and Malaysian market.

Topics covered

  • The best-selling styles in Indonesia​
  • Top pricing & discounting strategies by Muslimah brands
  • 2019 vs 2020 colour performance analysis
  • Key marketing tactics and communication
  • Defined next steps for brands

Brands mentioned in this report:

“With data, we can easily identify the top-selling products, colours or detailing that we should invest in. It’s also easier for us to plan future collections.”

Arief Dermawan

Head Merchandiser of This Is April