Retail Strategy: Demand-driven Merchandising in 2021
Demand for fashion is unlikely to return to pre-pandemic level. This report studies how combining brand's internal data and market e-commerce data can future-proof growth for your brand amidst retail shifts.
A data-backed report to guiding your 2021 merchandising planning.
Over 300,000 data points were
screened from July to December 2020 across womenswear categories on
these key US fashion retailers.
"Maintaining a healthy inventory is critical in improving sales performance. However, clearing out seasonal inventory blindly is risky especially in this current climate where consumer preferences and behaviours are vastly changing."
- Insights from the report