Retail Strategy: Demand-driven Merchandising in 2021

Demand for fashion is unlikely to return to pre-pandemic level. This report studies how combining brand's internal data and market e-commerce data can future-proof growth for your brand amidst retail shifts.

A data-backed report to guiding your 2021 merchandising planning.

Over 300,000 data points were screened from July to December 2020 across womenswear categories on these key US fashion retailers.

Topics covered:

  • Uncover Insights with Research & Strategy
  • Assortment Planning & Sourcing
  • Manufacturing & Shipping
  • Operations & Analysis
  • Key Next Steps for Brands

Brands covered:

brand-list

"Maintaining a healthy inventory is critical in improving sales performance. However, clearing out seasonal inventory blindly is risky especially in this current climate where consumer preferences and behaviours are vastly changing."

- Insights from the report

Omnilytics validates every step of the retail journey.

Omnilytics is a fashion market insights platform that monitors over 100,000 brands worldwide to understand what sells, and why it sells.

Our goal is to help brands minimise the risk of growing a fashion brand by providing all insights necessary to make commercial decisions.

Whether that be designing, pricing, distribution, market expansion or just deciding the colourways of your products, Omnilytics covers every key decision-making process in the fashion journey.

Omnilytics is a fashion market insights platform that monitors over 100,000 brands worldwide to understand what sells, and why it sells.

Our goal is to help brands minimise the risk of growing a fashion brand by providing all insights necessary to make commercial decisions.

Whether that be designing, pricing, distribution, market expansion or just deciding the colourways of your products, Omnilytics covers every key decision-making process in the fashion journey.