Asos

retailer

Fashion retail report for Asos based on real-time data analytics to determine best sellers, how to optimise your pricing strategy, how and when should you give discounts, know the popular colours and sizes you should stock up on, how fast a product goes out-of-stock and when to replenish your stock to hit better sales targets. The fashion retail report contains detailed retail market analysis that will help in tracking Asos competitors’ activities, improve buying and stocking decisions, predict and forecast the next fashion and beauty trends in the market. Using a mix of data analytics, data science and market research, the Asos fashion retail report focuses on providing trustworthy insights into real-time data and transform the numbers into simple charts and graphs for better visual understanding.

Learn more about how your own brand is performing as compared to Asos. The Omnilytics dashboard allows you to make side-by-side comparisons such as finding out which product subcategory is doing well for which brand, the colours and sizes that are selling the most for both,which price points are most sought after by customers and the amount of discounts given during a specific timeline. The fashion retail report analyses all this information, which will be used as determining factors for brands and retailers to maximise profit margins, reduce stock wastage and set the right product prices. The rise of the machine learning technology today has enabled Asos to utilise Omnilytics’ retail market intelligence platform to make more efficient business decisions.

Data Overview

Currently tracked products:

173,366

Products added this week:

1,999

Average discount price:
Average Price:
Assortment
In-Stock Categories at Asos

Explore category assortments broken down according to the number of items with the highest stock. The performance of each subcategory is further analysed in percentage value for a better understanding of customer preferences.

Tops
21.5%

T-Shirts

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Dresses
16.5%

Midi Dresses

Lock

Lock

Outerwear
13.1%

Jackets & Vests

Lock

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Shoes
9.3%

Training Shoes

Lock

Lock

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Sizes
In-Stock Sizes at Asos

Identify the number of product sizes that are being stocked by your competitors, so you know which size to focus on and better manage your inventory.

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Colours
In-Stock Colours at Asos

Determine the quantity of various colours that are being stocked by your competitors, so you can enhance your purchasing decision by knowing which colours sell best.

Black
43,643

Purplish black

Lock

Lock

Blue
21,588

Dark purplish blue

Lock

Lock

White
21,500

Bluish white

Lock

Lock

Grey
13,642

Light grey

Lock

Lock

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Out of Stock Rates

Competitor Analysis

Price Architecture

SKU Monitoring

Price Timeline

Replenishment Rates

Colour Profiles

Sizes Breakdown


Discounts
Discounted Products at Asos

Manage your pricing movements by understanding your competitors’ discount strategies and plan when, what and how to discount your products so you don’t miss out on profitable opportunities.

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Price Architecture
Pricing Strategies at Asos

Discover the price points that are most competitive amongst the brand’s customer base and set your own pricing standards. Make competitor comparisons and know exactly what price to set for your products.

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Products
Recently Added Products at Asos

View the latest retail offerings of your competitors and find out what they are stocking up on. This helps you to manage your inventories and decide the next best course of action.

ASOS

Dolly & Delicious All Over Embroidered Floral Lace Pencil Dress

USD 99.38

ASOS

ASOS Paisley Bandana Print Neckerchief/Headscarf

USD 7.1

ASOS

ASOS DESIGN Tall high waist tapered trousers

USD 35.49

ASOS

ASOS DESIGN Petite tailored linen casual short with tie waist in stripe

USD 31.23

ASOS

ASOS DESIGN Tall mix & match culotte with tie waist

USD 35.49

ASOS

ASOS DESIGN mix & match culotte with tie waist

USD 35.49

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