Lazada

retailer

Fashion retail report for Lazada based on real-time data analytics to determine best sellers, how to optimise your pricing strategy, how and when should you give discounts, know the popular colours and sizes you should stock up on, how fast a product goes out-of-stock and when to replenish your stock to hit better sales targets. The fashion retail report contains detailed retail market analysis that will help in tracking Lazada competitors’ activities, improve buying and stocking decisions, predict and forecast the next fashion and beauty trends in the market. Using a mix of data analytics, data science and market research, the Lazada fashion retail report focuses on providing trustworthy insights into real-time data and transform the numbers into simple charts and graphs for better visual understanding.

Learn more about how your own brand is performing as compared to Lazada. The Omnilytics dashboard allows you to make side-by-side comparisons such as finding out which product subcategory is doing well for which brand, the colours and sizes that are selling the most for both,which price points are most sought after by customers and the amount of discounts given during a specific timeline. The fashion retail report analyses all this information, which will be used as determining factors for brands and retailers to maximise profit margins, reduce stock wastage and set the right product prices. The rise of the machine learning technology today has enabled Lazada to utilise Omnilytics’ retail market intelligence platform to make more efficient business decisions.

Data Overview

Currently tracked products:

423,330

Products added this week:

26,741

Average discount price:
Average Price:
Assortment
In-Stock Categories at Lazada

Explore category assortments broken down according to the number of items with the highest stock. The performance of each subcategory is further analysed in percentage value for a better understanding of customer preferences.

Beauty
41.1%

Perfume & Fragrance

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Eyewear
38.5%

Sunglasses

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Pants & Leggings
8.8%

Jeans

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Shoes
2.8%

Flat Shoes

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Sizes
In-Stock Sizes at Lazada

Identify the number of product sizes that are being stocked by your competitors, so you know which size to focus on and better manage your inventory.

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Colours
In-Stock Colours at Lazada

Determine the quantity of various colours that are being stocked by your competitors, so you can enhance your purchasing decision by knowing which colours sell best.

Black
16,959

Black

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Blue
16,947

Moderate purplish blue

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White
12,166

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Grey
10,194

Pinkish grey

Lock

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Out of Stock Rates

Competitor Analysis

Price Architecture

SKU Monitoring

Price Timeline

Replenishment Rates

Colour Profiles

Sizes Breakdown


Discounts
Discounted Products at Lazada

Manage your pricing movements by understanding your competitors’ discount strategies and plan when, what and how to discount your products so you don’t miss out on profitable opportunities.

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Price Architecture
Pricing Strategies at Lazada

Discover the price points that are most competitive amongst the brand’s customer base and set your own pricing standards. Make competitor comparisons and know exactly what price to set for your products.

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Products
Recently Added Products at Lazada

View the latest retail offerings of your competitors and find out what they are stocking up on. This helps you to manage your inventories and decide the next best course of action.

LAZADA

Professional Pedicure Double Sided Wood Foot File

USD 45.79

LAZADA

Chrome Shaving Brush Stand - Fits up to 24mm Knot

USD 43.46

LAZADA

Sheep Napa Leather Case for Badger Brush - Protective/Travel Case

USD 45.79

LAZADA

Amopé Pedi Perfect Daily Moisturizer Lotion for Feet, 8.45 Ounce

USD 42.65

LAZADA

Ceramic Shaving Shave Soap Mug Bowl With Ball Grip Handle

USD 49.59

LAZADA

Cella Shaving Creme Bowl 150gr

USD 48.98

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