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Omnilytics Live Webinar | COVID19 Crisis Response

Revamping Wholesale: International Expansion to Boost Market Share

28th April, 2020 (Tuesday)
2.00 PM (AEST)

In light of the Covid-19 pandemic, the wholesale business model is facing heavy disruptions. With retailers cancelling orders for the coming season and reducing buying budgets for the rest of the year, the trading season has been thrown in massive disarray. Moreover, as consumers get used to social distancing, physical retail will likely suffer even post-crisis - making e-commerce more vital than ever.

This is particularly worrying for fashion brands in Australia, where most brands operate on wholesale distribution. A slow trading season in Q2 means they’ll be cash strapped in producing next season’s collections which will ultimately impact both brands and retailers in the future. To survive, homegrown brands will have to start looking beyond Australia’s borders.

In this webinar hosted by Omnilytics’s Director of Retail, Matthew Lovett and leading retail strategist and advisor, Natasha Zurnamer, they will discuss:

    • Effectively utilising digital sales channels for international expansion
    • Creating the right product assortment for every market
    • Decoding the ‘new normal’ for merchandising now that internal sales data is no longer indicative of future performance
    • Diversifying sales channels through different types of retailers and marketplaces
    • Taking advantage of the weak AUD for exporting to foreign markets

Meet Your Speakers

OW Speaker Matthew Lovett

Matthew Lovett

Director of Retail at Omnilytics

Matthew is the Director of Retail at Omnilytics. He is responsible for growing the Omnilytics brand globally and driving data-backed retail strategies for all his enterprise fashion clients. He has worked with the likes Adidas, Shiseido, Zalora and Salvatore Ferragamo to name a few.

OW Speaker Natasha Zurnamer

Natasha Zurnamer

Retail Strategist & Advisor

Natasha Zurnamer is an expert in Digital, Fashion, Retail and Fintech with over 20 years industry experience. She works with retailers, technology providers, logistics and freight companies to seamlessly execute solutions to enable sales growth in the Australian and global markets.

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About Omnilytics

Omnilytics is a retail insights platform, powering business decision-making with deep and actionable insights. They work with local and international clients to improve their merchandising, marketing, buying and strategy through data driven insights. Clients include Zalora, Pomelo, Carlo Rino, The ICONIC, Global Fashion Group, adidas, and many more. More recently, they've been helping brands globally navigate through COVID-19 during the three phases: Panic, Stabilisation & Recovery.

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