Competitor Benchmarking

Adopt effective strategies, avoid costly mistakes

Track your competitors in real-time, know which strategies work and channel your resources into maximising those opportunities.

Watch video
competitor-benchmarking hero-dashboard competitor-benchmarking base-dashboard
Trusted on a global scale
logo adidas logo lifung logo shiseido logo melissa logo salvatore ferragamo logo bokitta

Fill the gaps your competitors are missing

Monitor competitor movements, spot hidden opportunities and be the one to meet the market’s demands.

Enhance business performance and leverage opportunities

Benchmark against your competitor to identify where you stand in the market. Compare product mix, discount strategies or stock levels to spot untapped opportunities in your market.

Minimise cost and save resources

Eliminate inefficient manual comp shopping that wastes time, money and effort. View your competitors’ information across markets in a matter of minutes.

Access all your competitors’ data in real-time

From sellout performances, assortment categories to price breakdown, you’ll have full access to your competitors’ data down to the SKU level so you can deep-dive and study their every move by the second.

Reinvent your inventory with popular products

Create an assortment with products that are selling well across the market. Determine popular products by tracking the bestselling categories, styles, colours, sizes and materials of your competitors.

Learn from big industry players

Analyse your competitors’ strategies to understand what’s working for them, why they’re working and how you can adopt them into your own business.

Accessible to anyone in your team

Filled with actionable insight, your team members can automatically access over 25 billion data points translated into easy-to-understand charts and graphs.

competitor benchmarking feature 1

Tap on hidden opportunities

Spot market gaps in your industry by benchmarking against your competitors.

  • Identify growth opportunities
  • Study competitors’ strategies
  • Meet market demands
competitor benchmarking feature 2

Increase your sales

Determine what your customers are demanding by looking at the market's bestsellers.

  • View sellout performance of your market
  • Adopt the best strategies into your business
  • Draw customers in with the right products
competitor benchmarking feature 3

Comp shop without the hassle

Save time and resources by eliminating manual comp shopping so you can focus on maximising sales.

  • Access competitors’ inventories in minutes
  • Study their product assortments
  • Adopt effective strategies
Trusted on a global scale
logo adidas logo lifung logo shiseido logo melissa logo salvatore ferragamo logo bokitta
logo nichii logo kitschen logo dressing-paula logo dd-collective logo msread
logo poplook logo dyana logo atsthelabel logo localstrunk
logo clothinc logo berrybenka logo jelitasara
logo nala logo sofearose logo moxie

and more

All you need to gain an edge over your competitors

Sellout performance

Oversee your competitors’ sellout rate, at both full prices and discounted prices, to see where you stand in the market.

Retailers & brands assortment

Compare your competitors side by side to better understand market gaps and potential opportunities.

New-in items

View all new items stocked by your competitors to identify key trends.

Price segmentation

Delve deeper into the common price ranges in your market so that you can align and meet market expectations.

Discount range

Pinpoint the best discount range for your business by looking into the discounting practices across your industry.

Colour assortment

Observe the most-stocked colours and immediately see their performances - helping you to trade faster.

Popular sizes

Discover your competitors’ highly-stocked sizes for different categories, as well as the popular ones in different markets.

Gender breakdown

Track assortments for women, men and kids. Adopt the best mix for your business.

Material assortment

Determine the different types of fabrics used by your competitors to gauge the bestselling materials.

Replenishment rates

Track replenishment stocks across your competitors to see products that are in demand.

client testimonial logo rye

“After working with Omnilytics, we were able to fill in the missing gaps of our assortment, gain a better understanding of our pricing strategies, and learn how to position ourselves in the industry – all in real-time.”

Bessie Ye

Founder of Rye

Grow your brand with Omnilytics

Book a call to learn how