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The Power of Instagram Fashion Trends

Trend

August 1, 2018

By Vicky

The Power of Instagram Fashion Trends

When Instagram launched in 2010, it was merely a photo and video-sharing networking app users utilised to share their daily routines and conundrums. Today, Instagram is one of the most popular social networking platforms worldwide and recently reported reaching 1 billion active users monthly. Instagram’s emphasis on visual aesthetics has served to be a powerful […]

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What Went Wrong with H&M?

Industry

July 10, 2018

By Vicky

What Went Wrong with H&M?

Once known for its lightning-fast production and affordable trendy products, H&M is no longer the fast fashion powerhouse they used to be. It’s no secret they have been struggling for the past two years, losing out to competitors such as Zara and ASOS. In Q4 2017, H&M experienced its lowest level of sales on record […]

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Is The Maximalist Trend Doing Well Commercially?

Industry

June 29, 2018

By Vicky

Is The Maximalist Trend Doing Well Commercially?

The maximalist trend is synonymous with major fashion houses such as Gucci, Versace, Moschino, etc. And for years, minimalism ruled the fashion industry and mass media with it’s soft and muted aesthetic. Then, when Alessandro Michele became Gucci’s Creative Director in January 2015, the rebirth of Gucci began. Within a few months, Gucci exploded in […]

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The Trouble with Relying Solely on Word-of-Mouth Trend Forecasts

Industry

June 21, 2018

By Vicky

The Trouble with Relying Solely on Word-of-Mouth Trend Forecasts

Today, fashion trends are driven by so many things and people that don’t necessarily make up the fashion industry on a professional level. The fashion industry is extremely volatile, as we know it to be. Trends may go as easily as they come, as this generation of consumers are extremely fickle-minded, they are constantly seeking […]

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The Evolution of The Luxury Fashion Market

Industry

June 8, 2018

By Anna

The Evolution of The Luxury Fashion Market

The luxury market is in for a demographic transition. As consumer behaviours are shifting towards a more digital and experiential trend, emerging and established luxury brands are realising the need to reinvent themselves constantly. Just a mere decade ago, the premium market was dominated by baby boomer and Gen X consumers – those born after […]

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Do Millennials Really Call The Shots In Fashion?

Industry

April 25, 2018

By Anna

Do Millennials Really Call The Shots In Fashion?

It’s hard to ignore the millennial shopper generation. Known for their tech prowess and social influence, this demographic – born between 1980 – 2000 – have got retailers and brands pulling out all the stops to capture their fleeting attention. Face it, retailers cannot afford to elude this market. Even more so when they have […]

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Asia Pacific’s Top Three Mass Market Fashion Trends

Trend

April 1, 2018

By Claire

Asia Pacific’s Top Three Mass Market Fashion Trends

Identifying fashion trends and predicting their relevance early enough to produce or buy at the right time and place is essential in the fashion world. What is the lifespan of a fashion trend? According to the fashion diffusion theory, a fashion trend is a normally distributed curve which reaches the total population – as opposed […]

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Out-of-Stock: A Good Problem To Have?

Industry

March 30, 2018

By Anna

Out-of-Stock: A Good Problem To Have?

Out-of-Stock. It’s a magical word that all retailers like to hear, especially in the fashion world where trends come and go so quickly that it’s almost a cardinal sin to have last year’s news hanging from the rack, with the exception of evergreen collections (basics, the LBD and so on). But what does this mean […]

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Are We Finally Saying Goodbye To Millennial Pink?

Trend

March 16, 2018

By Kexin

Are We Finally Saying Goodbye To Millennial Pink?

When Pantone released Greenery as 2017’s Colour of the Year, nobody expected another colour to outshine it… especially with a quirky name like ‘Pale Dogwood’. Or, what we all know as ‘Millennial Pink’. Image Source: Pantone This rosy beige with a hint of coral started appearing everywhere. From the clothes you see on the runway, […]

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FashionValet vs Zalora: Where To List Your Muslimah Wear Collection? [Infographic]

Industry

March 16, 2018

By Anna

FashionValet vs Zalora: Where To List Your Muslimah Wear Collection? [Infographic]

The uprising of the young Muslim demographic is real and the fashion retail market is scrambling to respond. From New York, London to Milan, fashion weeks are teeming with the proliferation of hijabs, modest dresses, Islamic patterns in designer and high street brands such as DKNY, Mango, Oscar de la Renta, Uniqlo and most recently, […]

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