Use Cases

By Omnilytics

Telling a distinctive brand story, from the product offering to the visuals, is crucial – especially in today’s Covid-19 landscape. Consumers are now highly value-driven, and they gravitate towards brands with strong brand positioning: cohesive messaging, key categories and relatable content. Further Read: How to Stand Out with Creative Marketing Strategies This is why market […]

By Omnilytics

Market expansion requires a localised approach that ticks all the boxes in meeting consumer demand. Prior to penetrating a new market, businesses should perform an in-depth market analysis to validate consumer demand and ensure that they are able to meet those demands with the right assortment. Where Businesses Fail in Market Expansion While it is […]

By Omnilytics

The fashion industry has a discounting problem. More often than not, brands and retailers subscribe to a discount loop, regularly offering constant markdowns to remain competitive. It’s tough to not participate when the rest of the market rely on discounts, so brands and retailers blindly follow to keep up.  This is especially evident when Covid-19 hit […]

By Omnilytics

As the fashion landscape becomes increasingly competitive and consumer preferences rapidly evolve, brands need to accelerate their speed-to-market to capitalise on demand ahead of their competitors. To do this, they require market and competitor analysis to identify demand and support any strategic business decisions.  Brands typically perform comp shopping to study competitors’ activities and to […]

By Omnilytics

In today’s fashion landscape, where seasonless is the way forward, highly curated category assortment is more important than ever. The ‘buy now, wear now’ shift is evident, as consumers start to value personalised products that resonate with their values.  Yet, when category assortment planning, fashion brands are still highly reliant on internal historical data. Simon […]

By Omnilytics

For many brands today, moving into new online distribution channels is of utmost priority. The e-commerce space is necessary as consumers become accustomed to the new normal of social distancing. More than ever, consumers are looking towards online shopping to fulfil their needs, a habit fuelled by shuttered stores and low confidence in physical retail. […]

By Omnilytics

Fashion brands are always in pursuit of multiple online sales channels because, in many markets, a consumer’s first point of search is typically through an online platform. But diversification in retail channel distribution isn’t a guarantee of success, and often, fashion brands experience lower sell-outs and higher costs.  Due to the lack of visibility of […]

By Omnilytics

When it comes to pricing strategies, merchandisers often opt for a fixed markup. That price is commonly fixed based on the cost of goods – a simple and straightforward calculation as most merchandisers don’t have access to in-depth insights or other variables to inform pricing. More important to them is aiming for their desired profit […]