Use Cases

By Atiqah Kamarudin

Introduction Key Insights Validate, Validate, Validate: A data-driven approach provides concrete insights to trends when measured against performance. Enhance Trend Forecasting: Data analytics work hand-in-hand with trend forecasting in building the right assortment strategy. Full Price Opportunities: Brands can drive full price sell-out for specific trends or categories when examined at a granular level. In […]

By Phung Yi Jun

Consumer behaviour has greatly shifted in today’s Covid-19 landscape, which means trends are more volatile than before. With an ever-changing landscape, it is imperative that brands and retailers pay close attention to market signals for quick actions.  Yet, for most, the vision for trends remains aspirationally-focused, with a strong emphasis on aesthetics, rather than demand. […]

By Sufiana Sharuddin

Building a new story based on fashion colour trends or forecasts is often a hit or miss.  Colour forecasts are most influenced by Pantone Colour of The Year announcement, runway trends and historical information. This is why oftentimes colour forecast fails to accurately capture current market demands, and serves more as a direction, rather than […]

By Aqilah Zailan

In an increasingly consumer-driven landscape, an assortment mix that reflects accurate demand is the key to maximising profitability. The Covid-19 pandemic left a huge financial strain on consumers. Cash-strapped consumers aren’t as willing to spend in this economy unless the products or services truly fit their needs. This mindset will likely remain for a period […]

By Phung Yi Jun

Telling a distinctive brand story, from the product offering to the visuals, is crucial – especially in today’s Covid-19 landscape. Consumers are now highly value-driven, and they gravitate towards brands with strong brand positioning: cohesive messaging, key categories and relatable content. Further Read: How to Stand Out with Creative Marketing Strategies This is why market […]

By Phung Yi Jun

Market expansion requires a localised approach that ticks all the boxes in meeting consumer demand. Prior to penetrating a new market, businesses should perform an in-depth market analysis to validate consumer demand and ensure that they are able to meet those demands with the right assortment. Where Businesses Fail in Market Expansion While it is […]

By Phung Yi Jun

The fashion industry has a discounting problem. More often than not, brands and retailers subscribe to a discount loop, regularly offering constant markdowns to remain competitive. It’s tough to not participate when the rest of the market rely on discounts, so brands and retailers blindly follow to keep up.  This is especially evident when Covid-19 hit […]

By Sufiana Sharuddin

As the fashion landscape becomes increasingly competitive and consumer preferences rapidly evolve, brands need to accelerate their speed-to-market to capitalise on demand ahead of their competitors. To do this, they require market and competitor analysis to identify demand and support any strategic business decisions.  Brands typically perform comp shopping to study competitors’ activities and to […]

By Aqilah Zailan

In today’s fashion landscape, where seasonless is the way forward, highly curated category assortment is more important than ever. The ‘buy now, wear now’ shift is evident, as consumers start to value personalised products that resonate with their values.  Yet, when category assortment planning, fashion brands are still highly reliant on internal historical data. Simon […]

By Amanda Liu

For many brands today, moving into new online distribution channels is of utmost priority. The e-commerce space is necessary as consumers become accustomed to the new normal of social distancing. More than ever, consumers are looking towards online shopping to fulfil their needs, a habit fuelled by shuttered stores and low confidence in physical retail. […]

By Amanda Liu

Fashion brands are always in pursuit of multiple online sales channels because, in many markets, a consumer’s first point of search is typically through an online platform. But diversification in retail channel distribution isn’t a guarantee of success, and often, fashion brands experience lower sell-outs and higher costs.  Due to the lack of visibility of […]

By Phung Yi Jun

When it comes to setting the pricing strategy, merchandisers often opt for a fixed markup. The selling price is commonly set with a predetermined multiplier value based on the cost of goods – a simple and straightforward calculation as most merchandisers don’t have access to in-depth insights or other variables to inform pricing. More important […]