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Use Cases

Identify Consumer Demand by Validating Category Trends

  • July 10, 2020

  • Featured

Identify Consumer Demand by Validating Category Trends

In an increasingly consumer-driven landscape, an assortment mix that reflects accurate demand is the key to maximising profitability. The Covid-19 pandemic left a huge financial strain on consumers. Cash-strapped consumers aren’t as willing to spend in this economy unless the products or services truly fit their needs. This mindset will likely remain for a period […]

By Aqilah Zailan

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use-cases Building An Effective Pricing Strategy

  • June 12, 2020

  • Pre-Season Planning

Building An Effective Pricing Strategy

By Phung Yi Jun

When it comes to setting the pricing strategy, merchandisers often opt for a fixed markup. The selling price is commonly set with a predetermined multiplier value based on the cost of goods – a simple and straightforward calculation as most merchandisers don’t have access to in-depth insights or other variables to inform pricing. More important […]
client testimonial logo foundry

“When we were looking to scope the footwear market, we were prepared to dedicate a full-time resource to complete the research manually. Luckily, we came across Omnilytics which eventually saved us weeks of tedious work, and delivered much more data than we could have gathered. Omnilytics provided us with the key retailer information in a well structured, interactive and repeatable manner, which was easy to compare and analyse.”

Andrius Pilkauskas

Strategy Analyst at Foundry.

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