Alienating your customers with redundant styles
Over-reliance on historic data leads you to produce similar styles for every season. Small design tweaks won’t help you stand out against the competition.
Glaring gaps you’ve missed
Without clear market visibility and commercial awareness, you’re likely to miss out on key opportunities in your market, resulting in underpotentialised sales.
Failing to keep pace with ever-changing seasonality
Not every trend making waves online translates to sales. Stocking up on fads leads to more misses than hits, incurring further costs.
Unoptimised pricing architecture
Pricing without understanding market expectations poses high risk to your profit margin. Every dollar counts when competition is fighting for your customer’s attention.