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Assortment Planning

Maximise profitability with commercially-driven assortments

Create an assortment plan that reflects true market demand and fulfils the exact needs of your customers.

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Gut-feeling isn’t optimised for today’s market

Today’s consumers are trend-savvy - in a competitive landscape, solely relying on intuition and historical data for assortment planning leaves you behind.

Alienating your customers with redundant styles

Over-reliance on historic data leads you to produce similar styles for every season. Small design tweaks won’t help you stand out against the competition.

Glaring gaps you’ve missed

Without clear market visibility and commercial awareness, you’re likely to miss out on key opportunities in your market, resulting in underpotentialised sales.

Failing to keep pace with ever-changing seasonality

Not every trend making waves online translates to sales. Stocking up on fads leads to more misses than hits, incurring further costs.

Unoptimised pricing architecture

Pricing without understanding market expectations poses high risk to your profit margin. Every dollar counts when competition is fighting for your customer’s attention.

Build an assortment that sells with Omnilytics

Skip the second-guessing and produce a data-backed assortment that captures your customers instantly.

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Strengthen brand positioning with products they want

Craft an assortment that not only represents your brand but also has the right balance of newness. Easily discover macro-level insights and what’s trending on Omnilytics.

Identify trends ahead of time

Pinpoint rising trends from market leaders and incorporate those right for your customers. Always have what your customers are looking for, right when they want it.

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Close opportunity gaps swiftly

Spot what’s missing by analysing competitors’ category mix and trade performance. With Omnilytics, you’ll confidently build a category that has the right assortment breadth and depth.

Set a pricing strategy that works

Price according to market expectations with Omnilytics. With a full overview of your competitors’ price architecture at your fingertips, quickly identify your own pricing sweet spot.

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“All departments in Hermanas use the Omnilytics Dashboard, which allows us to obtain information quickly and helps us to validate any uncertainties with ease.”
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Nurul YasminMerchandiser at Hermanas

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Trusted by global brands

  • brand adidas
  • brand the iconic
  • brand zalora
  • brand bokitta
  • brand melissa
  • brand pomelo
  • brand salvatore ferragamo
  • brand sofearose
  • brand cloth inc
  • brand kitschen
  • brand localstrunk
  • brand nichii

Optimise on bestsellers

Connect with customers with the right trends at the right price

  • Trends Performance
  • Competitor Benchmarking
  • Pricing Analysis
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See it in action

Access our video library to learn how Omnilytics helps buyers and merchandisers trade more effectively.

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Grow your brand with Omnilytics

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