Adopting old trends
Trends shift fast. If you’re not ahead of the curve, you’ll end up with an assortment filled with outdated trends.
Repeating past mistakes
Without an overview of the current market, you’re at risk of committing past mistakes that hurt profit growth.
Vague direction leads to missed opportunities
A weak foundation pulls down your department strategy, which means your buyers, merchandisers and designers can’t fulfil their potential.
Delayed reaction to incoming threats
Threats can come at anytime. If you lack awareness of current competitors and market movements, your business loses out.