Get the launch timing wrong and you miss out on higher market share. Launching too early (or too late) means your competitors reap the profits.
Lack of visibility affects your profitability
Without a clear understanding of both the market and your inventory levels, you’re at risk of holding on to ageing stock and setting unoptimised discounting strategies.
High discounts, low customer retention
Over-discounting is a short-term strategy that not only dilutes your brand image but also negatively impacts your profit.
Messaging that doesn’t excite
In a competitive landscape, sales fall through the cracks when you repetitively create generic promotion messaging.