Traditional comp shop offers little precision
Visiting competitors’ stores and websites is not only laborious but also provides inaccurate insights into the current market.
Inaccuracy leads to higher risks
Manual trade reporting lacks accuracy and leads to competitor blindspots. You only see what’s in store, not what’s selling.
Missed timing and opportunities
Delayed reaction misses demand in today’s consumer-driven environment, leading to lower sell-through and higher inventory levels.
Ageing inventory and costly markdowns
Clearing by discounting can lead to high markdowns on outdated trends, impacting sales and brand perception.
