Fashion’s Great Reset: How Covid-19 Is Reshaping the Fashion Industry
As the new reality of our industry sets in, the future of fashion looks uncertain.
Historically, brands have primarily operated as merchants to provide the best products and shopping experience possible. However, Covid-19 has revealed how fragile the retail model truly is. With no resilience to external threats like this pandemic, brands that did not invest in optimising their back end systems will not be able to bounce back so easily.
Covid-19 is forcing brands to be proactive and engage in new merchandising practises, to have better visibility and control over their businesses.
In this webinar, Gary Wassner, co-CEO of the Hilldun Group and Project Runway: Fashion Startup panellist, joins Simon Collins, co-founder of WeDesign, former Creative Director of Nike and Dean of Parsons School of Fashion, in discussing:
- The ‘new normal’ in operating a fashion brand
- Shifts in the seasonal calendar
- Lasting impacts on physical retail
- Sustainability implications from Covid-19