How Measuring The Right Data Drives eCom Growth

In the new landscape, fashion brands and retailers must evolve to remain relevant. Kshira Saagar shares actionable steps in tracking the right data.

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Key Learnings:

• Why treating data as an afterthought will conjure more issues.
• Track your most important KPIs and ensure there are at least 2-3 places you can get the same metric from.
• How to benchmark key metrics with external data.

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Speaker:

Kshira Saagar, Group Director of Data Science and Analytics at Global Fashion Group (GFG). Contact him at kshira.saagar@global-fashion-group.com.