Looking East: What Can Brands and Retailers Learn from Asia’s E-commerce Landscape?
As one of the most dynamic markets in the world, Asia’s e-commerce landscape was significantly more resilient to the Covid-19 retail downturn than its global counterparts. Q2 results from the region indicate retail is recovering rapidly, with sales from April and early May improving by as much as 70% from earlier months in the year.
Many global brands and retailers now have high ambitions to penetrate online in countries like South Korea, Indonesia and Taiwan where digital adoption is widespread. However, they will need to be equipped with advanced strategies and a localised outlook as consumers in the region are considerably more tech-savvy and fragmented.
Those who can successfully build a presence in these countries will not only reap the benefits of a highly lucrative market but find lessons that will help them innovate anywhere else.
In this webinar, Simon Collins speaks to Natalie Lee, Director of Fashion Category at Coupang (South Korea) and Giulio Xiloyannis, Chief Commercial Officer of Zalora (Southeast Asia) to determine:
- The strategies used by Asian online retailers to manage the crisis
- How to build a relationship between brands and wholesalers
- How retailers are evolving with brands and the market
- The areas of profitability in the local markets