Our Fashion Summit 2021, titled “Supercharge your product performance with fashion taxonomy” recently ended on 29th July.
We hope you have gained valuable insights from the industry leaders who shared their perspectives about taxonomy’s role in improving your business’ merchandising, personalisation and pricing strategies.
If you wish to rewatch the recordings and share it with your peers, we have uploaded all five speakers’ sessions here. You can also download their respective speaker decks for further reference.
Kendrick Wong takes us through the basics of taxonomy classification in today’s businesses. With the aid of image and text recognition software, a taxonomy infrastructure engine eliminates inconsistencies and misclassifications, tagging retail products in a consistent and robust way.
Speaker: Kendrick Wong, CEO of Omnilytics
Ruth Morton addresses the challenges currently faced by merchandising taxonomy and provides solutions on how to build better assortments through digital and visual taxonomy analysis.
Speaker: Ruth Morton, Former Fashion Buyer of Mothercare
Alessio Romeni highlights how taxonomy plays an important role in helping ZALORA create accurate competitor benchmarks and price point implementations.
Speaker: Alessio Romeni, CRO of ZALORA Group
Vivek Thomas demonstrates how taxonomy can improve your marketing strategies on paid and organic platforms.
Speaker: Vivek Thomas Managing Director of AiSensum
Kendrick Wong, Gary Jackson and Kevin Lao discuss how Artificial Intelligence can take data-driven taxonomy to new heights.