Pricing Strategy: Using Taxonomy to Help you Determine your Pricing Point

Pricing Strategy: Using Taxonomy to Help you Determine your Pricing Point

Written by OmnilyticsAugust 5, 2021

Pricing Strategy: Using Taxonomy to Help you Determine your Pricing Point

Alessio Romeni highlights how taxonomy plays an important role in helping ZALORA create accurate competitor benchmarks and price point implementations.

Download the Speaker’s Deck Here

Key Takeaways:

  • Benchmarking competitor pricing by using taxonomy for similar product
  • Help brand to see any opportunities that exist if we use taxonomy for our product assortment
  • Using SKU Matching for product assortment

Speaker:

Alessio Romeni, CRO of ZALORA Group


This webinar is part of our Omnilytics Fashion Summit 2021 with other guest speakers and more. Click here to access the full library.

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