Pricing Strategy: Using Taxonomy to Help you Determine your Pricing Point

Pricing Strategy: Using Taxonomy to Help you Determine your Pricing Point

icon unlock

Unlock this webinar

Submit the form below to access the full webinar.
First Name*
Last Name*
Email Address*
Company URL*
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By submitting the form, you agree to receiving communications from Omnilytics. You may unsubscribe to these communications anytime.
No items found.

Pricing Strategy: Using Taxonomy to Help you Determine your Pricing Point

Omnilytics
By
Omnilytics
May 17, 2021
Pricing Strategy: Using Taxonomy to Help you Determine your Pricing Point

Alessio Romeni highlights how taxonomy plays an important role in helping ZALORA create accurate competitor benchmarks and price point implementations.

Download the Speaker’s Deck Here

Key Takeaways:

  • Benchmarking competitor pricing by using taxonomy for similar product
  • Help brand to see any opportunities that exist if we use taxonomy for our product assortment
  • Using SKU Matching for product assortment

Speaker:

Alessio Romeni, CRO of ZALORA Group


About the Author

Omnilytics
Omnilytics
Before her current fashion content writer role at Omnilytics, Aqilah Zailan was already decoding trends in the retail space. She now produces articles for Omnilytics’ blog and continues to keep a keen eye on shifting trends in the fashion industry.