Pricing Strategy: Using Taxonomy to Help you Determine your Pricing Point
Alessio Romeni highlights how taxonomy plays an important role in helping ZALORA create accurate competitor benchmarks and price point implementations.
- Benchmarking competitor pricing by using taxonomy for similar product
- Help brand to see any opportunities that exist if we use taxonomy for our product assortment
- Using SKU Matching for product assortment
Alessio Romeni, CRO of ZALORA Group
This webinar is part of our Omnilytics Fashion Summit 2021 with other guest speakers and more. Click here to access the full library.