Webinar | Diversifying Sales Channels to Overcome Covid-19 (Indonesia)
The global retail landscape is facing its biggest disruption in the Covid-19 pandemic. Mandatory non-essential store closures have severed a crucial sales avenue for fashion businesses. This forces brands to explore other sales channels to ensure continuity.
Moving all stock online is the key to strengthening and securing sales at this stage. To maximise potential for success, brands have to diversify their distribution channels by funnelling stocks to marketplaces and e-commerce sites.
With more brands flooding the online space each day, market saturation is a threat. This leaves little room for error in finding the ideal marketplace for your brand. An extensive analysis of marketplace performance is necessary.
Our Country Manager for Indonesia, Caroline Lie, will be showing you how the Omnilytics dashboard can facilitate that process.
Key learnings from this webinar include:
- Factors to consider when comparing marketplaces and e-commerce sites
- How to tailor your assortment allocation to market demand
- Why rigorous monitoring of marketplace performance is essential
Download our free report, Fashion Retail & The Covid-19 Crisis for more action plans to weather through this state of turmoil.