Webinar | How Fashion Merchandising is Evolving Amid Covid-19 Concerns

Webinar | How Fashion Merchandising is Evolving Amid Covid-19 Concerns

Written by OmnilyticsMarch 26, 2020

Webinar | How Fashion Merchandising is Evolving Amid Covid-19 Concerns

As the Covid-19 crisis continues to wreak havoc on the fashion industry, many fashion merchandisers are anxious about the pandemic’s effect on fashion consumption.

However, the notion that shopping has halted completely is untrue. With the majority of non-essential shopping shifting online, new data insights reveal unique opportunities within e-commerce.

Barry Ooi, Omnilytics’s Head of Fashion Analytics walks us through some of the biggest consumer shifts online and the recommended action steps merchandisers should be taking to navigate the crisis.

In this webinar you’ll learn how to:

  • Understand changing consumer demand and category shifts
  • Spot opportunities by monitoring competitor and market insights
  • Develop a robust newness and discount phasing strategies

Download our Fashion Retail & the Covid-19 Crisis report find out how the pandemic’s impact on the industry and key response strategies designed to mitigate losses.

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